Can

+DICE

+SONG.

Candice Song rolls the dice like a boss

Honey—destiny ain’t got nothin’ on her!

More About Me

I’m a Public Relations and Advertising professional passionate about crafting brand narratives that resonate, inspire, and endure. With a strategic mindset and a storyteller’s intuition, I specialize in building communications that are not only persuasive but deeply purposeful.

Currently pursuing my Master’s at the USC Annenberg School for Communication and Journalism, I focus on the intersection of brand strategy, leadership positioning, and cultural insight. Whether it’s elevating a legacy luxury label for a new generation or reshaping a brand’s image after a crisis, my work is grounded in one core belief: authentic stories drive meaningful impact.

I bring a human-centered approach to every project—whether it’s designing a campaign, developing an executive voice, or uncovering the ‘why’ behind a brand’s relevance. I thrive at connecting vision with execution, strategy with soul.

Let’s build something that matters.

PAST WORK

Life is a dice

But my work ?

Always Win