SIP Deconstruction

Breaking the Barrier: Sephora’s PR Strategy for the Men’s Grooming Market

https://www.canva.com/design/DAGYQcUtx9g/q6hoklBN5sXm2N_AAEQffw/edit

SIP Deconstruction Prompt 

IKEA: From Blue Bag to Brand Icon

https://docs.google.com/document/d/1ly-4BCbTc1JtrTZTUxtZZr_ledi3uSwuo727svIJmFg/edit?tab=t.0